A web shop or online shop is one of the most effective and rewarding Internet marketing strategies today.
If you have services and products which are well-defined and do not need the intervention of people in the process of selling that service or product, it is a good idea to create a web shop.
One of the advantages of having a web shop is that all the standard operational costs, which go into the setting up and running of a conventional business from renting the shop, hiring employees, services etc are drastically reduced if not negligible.
As a web shop is open all the time, there is no question of missing a client because the shop is shut, you also have the advantage that existing clients can order from your shop online if they can't manage to visit, this is especially useful for persons who work long or unsociable hours. This interaction between web and in person visits can help strengthen the bonds to your shop to existing as well as new customers.